• To development and maintain sound business practices, ethical code of conduct, Standard principles and practices between insurance agents, IRDA & Insurance companies.

• To make correspondence, arrange meeting & seminars in a lawful manner for the development of insurance agents.

• To provide professional guidance and special services and utilities to the insurance agents to solve their difficulties, grievances and function in their best interest.

• To play a role of facilitator between government, regulator and insurance company for the industry as a whole.